Case studies are a powerful resource that can be leveraged to gain editorial coverage – especially in vertical industry publications. At Communiqué PR, we work to ensure that case studies depict an actual problem and then provide a rich, detailed resolution. Providing such an editorial package to the media, we’ve found, can be valuable in reaching key decision makers and [...]
With the economic downturn, layoffs, H1N1, massive changes in the media, and the growth of social networking impacting our world, 2009 proved to be a challenging year for many of us. At Communiqué PR, we looked at the uncertainty and adverse business climate as an opportunity to be even more focused in our efforts for our clients. Many of our [...]
We recently reached out to science reporter Dan Vergano of USA Today to pitch a story surrounding the phenomenon of fuel slosh on behalf of our client Tecplot. As a result, we sparked his interest in writing and gained a mention of Tecplot in the article which appeared on Sept. 25 in the "Science Snapshot" section. We connected Dan Vergano [...]