Client Service | Communiqué PR
23Nov
Thanksgiving for Relationships
As PR professionals, we are information brokers. We endeavor to provide clear and accurate information to specific audiences on behalf of our clients. This work is the “what” of this profession, but the “how” is where the real work comes in. Our work often requires intellectual horsepower, the ability to write, and creativity, among other things. Relationship building is another [...]
Filed under: Collaboration, COMMUNIQUÉ PR, Diversity, Experience, Media, PUBLIC RELATIONS, Remote Work, Sources, Spirit, WORK
Thinking About Investing in PR? Five Questions to Ask Your Potential Agency
Is your company considering hiring on a public relations agency? In all likelihood, this means you will be doing an agency search. This can entail requesting proposals and quotes from a range of agencies found through word of mouth, previous use, or online research. However, once you find a few agencies you think might work for your company, you still [...]
Filed under: COMMUNIQUÉ PR, INDUSTRY, PR trends, PUBLIC RELATIONS
The PR Balancing Act
Forbes.com posted an interesting article the other day titled, “How NOT to do public relations: An interview with Peter Shankman.” Peter is a former PR practitioner and founder of Help A Reporter Out (HARO), an online service connecting journalists with PR people. In the Q&A, Peter and contributor Jennifer Leggio discuss the relationship between PR practitioners and the media. Notes [...]
Filed under: COMMUNIQUÉ PR
Our Client-Service Ethic
Recently I have been reflecting on Communiqué PR’s standard of practice and our philosophy around client service. Colleen Moffitt and I feel passionately about the topic and how we apply these standards. Here is how we describe our client-service ethic: 1. First and foremost, it means having a client-centered perspective, acknowledging the clients’ needs and putting service ahead of self-interest. [...]
Filed under: COMMUNIQUÉ PR
Client Service and Boutique Agencies
A recent article in PRWeek titled "Client Service Remains a Staple for Smaller Firms" makes a great case for why small PR firms are the best choice for many companies, especially in a down economy. The article points out several reasons why small firms have a competitive edge, including: Client Service - Small firms can provide senior account executives for [...]
Filed under: PR trends, Strategy