As individuals advance in their PR agency careers, they are often given new roles and responsibilities around business development. Senior account executives, account managers, account directors and vice presidents may all play a role in winning new business, whether it’s leading the development of the presentation, participating in a new business meeting, or assisting with research. Having well-developed skills in [...]
Acumatica CEO Jon Roskill. Image credit: Acumatica The past week has been a busy one for our client, Acumatica, the world's fastest-growing cloud ERP company. The industry leader announced the release of Acumatica 2020 R2, the second of its biannual product updates. The release comprises a significant number of updates, many of which were community suggestions on the Acumatica Feedback [...]
Losing a client can be a tough pill to swallow, but knowing that the loss is due to the client’s successful transition or achievement of a significant milestone can provide the spoonful of sugar to make the medicine go down easier. Such was the case with Mobidia, a leading provider of mobile measurement and analytics and one of Communiqué PR’s [...]
Executing on a successful launch requires careful planning and integrating a lot of moving parts. By leveraging a variety of platforms and creating a rolling thunder type of buzz, a product launch will likely make more of a splash than simply distributing a press release. Recently, we partnered with the Omni Group to launch OmniPlan for iPad, the last of [...]