CMO | Communiqué PR
10Jan
Preparing for a recession: How CMOs can adjust PR strategies to protect reputation
Media are broadly reporting that a recession is coming in 2023. As stated in a recent Bloomberg article, “It may be one of the most anticipated recessions of all time …” Given the pending economic downturn, CMOs and marketing professionals must consider adjusting strategic marketing and communication activities to effectively manage their company’s reputation and build trust amid these headwinds. An economic [...]
Filed under: Branding, INDUSTRY, Planning, PUBLIC RELATIONS, Strategy
24May
CMOs Continue to Grapple With Pressure
The WSJ reported earlier this month that the average tenure for chief marketing officers (CMOs) remains at its lowest level in the past decade. Annual research from executive search and leadership advisory firm Spencer Stuart found that the average tenure for CMOs is 40 months. The average tenure of CEOs is climbing – now at an average of 85 months. [...]
Filed under: Career, COMMUNIQUÉ PR, Execution, INDUSTRY, Leadership, Monitor and Measure, Planning, PR trends, PUBLIC RELATIONS, Strategy, WORK
24Sep
Tips for CMO Longevity: Collaborate, Secure Buy-In and Leverage Expertise
Data has shown over the years that the C-suite role with the shortest average tenure has been the chief marketing officer. A recent article in the Wall Street Journal reported the average tenure of a CMO slipped to 43 months, whereas the tenure of other C-suite executives is on average longer, with CEOs’ average tenure reported at 88.4 months and [...]
Filed under: COMMUNIQUÉ PR, Execution, Strategic Public Relations book, Strategy
Big Fish Games Launches Faunasphere
Recently, one of our long-time clients Big Fish Games, the world's leading online destination for games and interactive entertainment launched Faunasphere, a browser-based casual multiplayer online game (CMO). Players adopt and care for cute and quirky creatures, known as Fauna, and collaborate to build and explore beautiful virtual worlds. Faunasphere provides rich social networking elements and an immersive storyline, and [...]
Filed under: Consumer, Our Results, Tech Industry