CNN | Communiqué PR
Avoiding Plagiarism
Earlier this week I was chatting with one of my colleagues about Time magazine’s suspension of respected writer and CNN TV host Fareed Zakaria for plagiarism. It got me thinking about the topic and I decided it might be helpful to offer a reminder of what plagiarism is as well as tips on how to avoid it. I found an [...]
Filed under: Consumer, News, Reputation Management
Developing Effective Messages that Resonate
After thwarting a plot by a Nigerian man to blow up an American passenger jet on Christmas Day, Homeland Security Secretary Janet Napolitano was widely criticized for sending mixed messages to the American public surrounding the effectiveness of the U.S.’s airport security strategy. A recent CNN.com article by writer Drew Weston suggests, “Napolitano's gaffe (which, to be fair, she later [...]
Filed under: Positioning, PR trends, Reputation Management
Twitter Generates $48 Million of Media Coverage
AdAge recently published an article about a report from VMS, a news-monitoring service, which claims that Twitter has received nearly three billion impressions in the past month. According to the report, these impressions are worth nearly $48 million. There has undoubtedly been a lot of hype about Twitter. It has made its appearance on CNN, Entertainment Tonight and countless other [...]
Filed under: Media, Social media
Responding to a Brand Attack via Social Media
On Monday, July 6, Dave Carroll, a musician from the band Maxwell Bros, posted a YouTube music video complaining about the poor customer service he received from United Airlines regarding a broken Taylor guitar. The guitar (worth about $3,500) was damaged on a flight to Nebraska more than a year ago. The video immediately generated broad awareness and after only [...]
Filed under: Branding, Crisis Communications, Media, Social media
Twitter vs. Iran
It's unlikely that the founders of Twitter ever imagined their social media site would become the vehicle for a political uprising. Or that it would have the capacity to replace traditional journalism and media resources. But that's exactly what Twitter has done. Within the last three weeks, Iranian protestors have used Twitter, YouTube and personal testimonies to provide a window [...]
Filed under: Monitor and Measure, Social media
Bing versus Google – How Healthy Competition Builds Media Buzz
Microsoft's new search engine Bing has been grabbing headlines since its official launch on June 3. Expected to rival search engine giant Google, Bing is gaining popularity and, according to recent comScore Networks data, is boosting Microsoft's market position. So what makes Bing the new search engine darling? Is it the friendly user interface or the new Explorer Panel that [...]
Filed under: Social media, Tech Industry
CNN Examines War Against Autism
April is National Autism Awareness Month; and given the staggering numbers of children diagnosed with autism, it's probably safe to assume you know someone impacted by this condition. Autism is a brain development disorder characterized by impaired social interaction and communication, and by restricted and repetitive behavior. According to the Center for Disease Control and Prevention, one in 150 children [...]
Filed under: Media, Non-profit
The Gupta Influence
Last week Dr. Sanjay Gupta, one of the healthcare industry's brightest media stars, took himself out of the running for the position of surgeon general within President Barack Obama's administration. Dr. Gupta is best-known as CNN's chief medical correspondent, hosting the network's weekend health program "House Call" with Dr. Sanjay Gupta and making frequent appearances on the network's "American Morning," [...]
Filed under: Consumer, Media
Health Care and the Economy – Communicating Social Issues During a Recession
A recent article in the Boston Globe examined how the economic climate is impacting healthcare. In the article, Reporter Lisa Wangsness cites a recent CNN poll that shows the economy as the most important issue currently facing the country, with healthcare coming in second. Despite the poll, Lisa states, "Many health policy specialists and political strategists say the two issues [...]
Filed under: Consumer, Media, Planning, Positioning, Strategy
Leveraging the Blogosphere; Insights from CPR
Many companies struggle with how to respond to bloggers - let alone engage and interact with them. With more than 75 million blogs on just about every topic imaginable, it is overwhelming to think about monitoring and engaging bloggers. The key, like so many things in life, is focus. You need to figure out who the most influential bloggers are [...]
Filed under: Social media