Today, there are a plethora of tools that an organization may use to communicate with employees. These include email, company intranet, video conferencing solutions like Zoom, instant messaging platforms like Slack or Microsoft teams and more. Creating an internal communications strategy, including guidelines for how to use tools, can benefit communicators in their efforts to share information with employees effectively. [...]
Getting everyone on the same page can be a daunting task. If you work in public relations, you know people often see the world in different ways, which can make it hard to agree on a strategy. Talking can help, of course. But according to scientists, certain types of conversations may hold the key to achieving group consensus. A recent [...]
Writing is a central component of a PR professional’s role and day-to-day tasks. We’re masters of communicating effectively through writing. We can adjust our tone and voice for specific authors and audiences and lead the reader to a desired conclusion or call to action. Strong writing skills provide a foundation for all aspects of public relations. If you want to [...]
It's no secret the COVID-19 pandemic has impacted the world in more ways than one this past year. Working professionals had to massively adjust their daily schedules as companies moved to remote work business models. Although many professionals reported benefitting from these work-from-home transitions, others are still grappling with the impactful changes remote work has caused, leading to many throwing [...]
The transition a company makes from a privately held entity to a publicly traded one is intensely fierce. With only one chance to do it right, there is a lot riding on a company’s trajectory when going public. Well before and throughout the IPO process, the public relations team plays an integral role in building the market buzz that is [...]
When conversations don’t go as we intended, or when someone misunderstands us, it can be unsettling and upsetting, as well as cause unnecessary conflict or hurt feelings at home or in the workplace. Given this, I was interested in Shankar Vedantam’s interview with linguist Deborah Tannen in his Hidden Brain podcast, “Why conversations go wrong,” which focuses on how we [...]
With an increasing number of Americans getting vaccinated and many cities easing their social distancing guidelines, more businesses are announcing plans for employees to return to the office. Some companies are even accelerating their plans. Uber, as reported by NPR, has moved up its back-to-the-office plan from Sept. 13, 2021 to last Monday (4/3/21), on a voluntary basis. According to [...]
The words we speak and how we deliver them can greatly influence how others perceive our message. It’s important to carefully consider our words to ensure that the messages we want to convey come across as clearly as possible. In life, both professional and personal, we communicate with a variety of people from a variety of backgrounds, with different views [...]
To operate successfully most businesses depend on people working together in a collaborative manner to achieve key goals. Often this means leaders want their teams to deliver high-quality products or services in the most effective and efficient manner possible, with the proper use of resources. And, of course, they want them to deliver work on time. So in a world [...]
On the heels of LGBTQ+ Pride Month and amid the continuing Black Lives Matter movement, it is important to take a look into the power our language has to either include or exclude others. Understanding and using inclusive language is essential to creating spaces that support a more diverse workforce. Inclusive language better recognizes humanity and respect for our colleagues [...]
For many, workplace culture is a driving force for keeping employees motivated and engaged at their jobs. The workplace atmosphere, the relationships with co-workers, the watercooler chatter and the snacks on hand give many folks something to look forward to when going about their daily work routine. However, maintaining workplace culture has become much more challenging while working remotely. Days [...]
Entrepreneur published, “How to communicate effectively over emails at workplace.” The article states that, “Email is the most widely used tool in the workplace,” therefore making it imperative to use our emails to communicate well-written, clear and effective messages. A key focus of mine when starting at Communiquè was watching how my colleagues communicated by email to our team internally, [...]
Ahh, spring ‒ flowers are blooming, birds are singing, allergies are emerging, and clutter is accumulating! I’m not just talking about the junk in your closet ‒ public relations “clutter” tends to build up throughout the year and can inhibit your ability to produce effective PR results. Give the same attention to your PR strategy as you would your overflowing [...]
As an intern at Communiqué PR, I have had many opportunities to expand my knowledge of the industry. I recently learned of an intriguing communications tactic known as “newsjacking.” For those who are unfamiliar with the term (much as I was), newsjacking refers to when you capitalize on a trending news topic—by using humor or by inserting your company’s point [...]
As communication practitioners, we’re constantly counseling our clients on how to effectively communicate with a variety of audiences, whether it’s to customers, partners, internally within the organization, or third-party influencers such as media. We often work with CEOs, product developers, engineers and marketing managers to help ensure they stay on message, address questions in a clear and concise manner, and [...]
Punctuation has a definite and important place in writing. When used improperly it can change the meaning of a sentence and drive your readers crazy. As communication professionals, we need to pay particular attention to punctuation as we strive to deliver clear and concise messages. See the image on the left. It seems this person finds floor maintenance exhilarating! However, [...]
How long would it take for your organization to obtain 40 million customers for a new product? For Google+, it took less than six months. And while comparatively adoption of the Google+ brand pages for organizations is relatively slow, the potential for such a page to significantly impact your organization is considerably high. We’ve included some examples of how businesses [...]
Road to IPO: Key PR Tips for A Successful Journey