company website | Communiqué PR
04May
Navigating the Digital Landscape: How PR Firms Can Help with Website Reviews and Updates
In today’s digital landscape, a company’s website is a vital point of contact and source of information for clients, partners and employees. Your website is often the first impression a potential customer or employee has of your organization, providing them with a glimpse into your company’s culture and professional environment. So, it’s imperative that your online presence is user-friendly, aesthetically [...]
Filed under: Branding, Email, Media, PUBLIC RELATIONS, Technology
11May
Video Marketing in 2021: Why Companies Should Implement Video in Marketing Campaigns
Video continues to grow in popularity as an effective storytelling and lead generating tool in B2B marketing strategies. According to 2020 data from HubSpot, “Video has become the most commonly used format in content marketing, overtaking blogs and infographics.” Specifically, HubSpot shares that “promotional videos and brand storytelling are the most common video types created by marketers.” The number of [...]
Filed under: COMMUNIQUÉ PR, Execution, INDUSTRY, Media, Our Results, PR trends, PUBLIC RELATIONS, Social media, Strategy, Technology
What Does Your “About Us” Page Communicate?
The “About Us” page is one of the most important pages – and often most visited – on any company’s website. For most businesses, the messaging is first created at the early stages of the website’s design and most likely has not been reviewed since. However, while you may not be paying attention to it, potential customers are. It is [...]
Filed under: Branding, Consumer, PR trends, Reputation Management, Tech Industry