In a recent PR Week article, Giles Fraser, the co-founder of Brands2Life, discusses how brand communications has entered a new era. In this piece, he shares his rationale behind why PR professionals should immediately begin to adopt a particular set of marketing skills. Fraser says, “In a world where purchases are only a click away, people expect to have the [...]
Heidrick & Struggles, an Atlanta-based recruiting firm, recently conducted a survey to evaluate the success of digital strategies in marketing activities, such as social media, search engine optimization (SEO) and business intelligence. They surveyed 111 senior marketing executives at firms with $1 billion or more in annual revenues and found that while many marketing executives acknowledge the wealth of information [...]
