Case studies are a powerful resource that can be leveraged to gain editorial coverage – especially in vertical industry publications. At Communiqué PR, we work to ensure that case studies depict an actual problem and then provide a rich, detailed resolution. Providing such an editorial package to the media, we’ve found, can be valuable in reaching key decision makers and [...]
Peter Shankman, creator of Help A Reporter Out (HARO), recently sat down with PRWeek to offer his perspective regarding the current status of media relations. His point of view is very relevant as his creation of HARO has been described as "redefining the art of networking."HARO is a free service that distributes up to five e-mails a day to subscribers, [...]
