Digital Strategies | Communiqué PR
13Jan
Top Tips to Future-Proof Your Business
Transformations to the digital world and workplace are happening all the time and impact how we interact with our organizations daily. This shift has emphasized the need for collaborative tools, new communication techniques, increased security and maintenance of competency as team members span across various locations and business practices shift. Keeping up with the times is difficult enough on a [...]
Filed under: Business to Business, Collaboration, COMMUNIQUÉ PR, INDUSTRY, Leadership, Remote Work, Tech Industry, Technology
Tweeting as a Brand: Do’s, Don’ts and Companies Worth Learning From
For many businesses today, creating a Twitter account is an imperative. According to Media Bistro.com, there are more than 300 million user accounts, so it’s not surprising that Twitter is an increasingly critical communication platform to drive sales, manage customer service and directly engage with consumers while presenting an open, authentic form of communication with your target audience. However, establishing [...]
Filed under: Consumer, Execution, Monitor and Measure, Reputation Management, Social media
The Power of Infographics
[caption id="attachment_2542" align="alignright" width="217" caption="Image Credit: Infographic World"][/caption] Think back to the days when you were a child learning to read. At that age, most of us gravitated toward books that primarily consisted of vibrant illustrations or photos. As a young child, it was often pictures that truly helped us understand words and stories. Now, flash forward to your adult [...]
Filed under: Branding, Consumer, Positioning, Reputation Management, Social media, Strategy, Tech Industry
Digital Strategies are Not Cutting It for CMOs
Heidrick & Struggles, an Atlanta-based recruiting firm, recently conducted a survey to evaluate the success of digital strategies in marketing activities, such as social media, search engine optimization (SEO) and business intelligence. They surveyed 111 senior marketing executives at firms with $1 billion or more in annual revenues and found that while many marketing executives acknowledge the wealth of information [...]
Filed under: Social media, Tech Industry