Effective Messaging | Communiqué PR

Communiqué PR staff/
28Jan

‘The Hill We Climb:’ Using Poetry and Art in Effective Messaging and Communications

The inauguration of a U.S. president is always a momentous occasion, and this year’s inauguration of President Joe Biden and Vice President Kamala Harris was no different. The event included performances from celebrity acts such as Lady Gaga, Jennifer Lopez and Garth Brooks. Yet the youngest and lesser renowned artist on the bill wound up stealing the show. Amanda Gorman, [...]
Filed under: COMMUNIQUÉ PR, Execution, Media, PR trends, Strategy
Communiqué PR staff/

Netflix’s Launch of Qwikster: A Good Reminder for Developing Effective Messaging

With the recent headlines around the Netflix/Qwikster PR blunder, we are reminded once again the importance of developing effective messaging when communicating to key influencers – particularly consumers. Whether you are announcing a change in your business model, introducing a new product or an update to an existing service, effective messaging allows organizations to articulate its position and reasoning to [...]
Filed under: COMMUNIQUÉ PR, Consumer, Crisis Communications, Execution, Positioning, Reputation Management
Communiqué PR staff/

The Cornerstone of Developing a New Brand: Effective Messaging

At Communiqué PR, we often have the opportunity to work with clients who are in the early stages of establishing their company in the marketplace. In today’s competitive environment, launching a new business and capturing customer mindshare is no easy feat. Especially considering when “the rise of business startups reached their highest level in 14 years in 2009 despite the [...]
Filed under: Branding