email pitch | Communiqué PR
16Mar
Four Tools to Build an Effective Press List
PR pros know that behind every piece of media coverage is an effective press list. Your client might have a great story to tell, but getting the right set of eyes on that story can be challenging. Securing media coverage means having the right information at the right time, and then getting that info in front of the right people. [...]
Filed under: COMMUNIQUÉ PR, Email, Media, PUBLIC RELATIONS, Sources, Technology, Writing
11Nov
Capturing Media Attention: Executing an Effective Media Outreach Campaign
Earlier this year, I came across a report by Propel that analyzed 1 million pitches sent to journalists to better understand if email pitches result in media coverage. That report found that of more than 726,000 emails sent, only 29% were opened, 3% got a response and 8% resulted in media coverage. Yet, a new report from Agility PR Solutions found that [...]
Filed under: COMMUNIQUÉ PR, Email, Execution, Media, Positioning, PR trends, PUBLIC RELATIONS, Strategy, Writing
17Aug
Less Than 10% of Pitches Result in Coverage—How to Develop an Effective Pitch and Build Relationships
Most, if not all, PR professionals are often left wondering if their pitch was opened and what the targeted reporters thought of it. Well, now we have some insight into whether or not journalists are opening email pitches or filing them away. Recently, a report by Propel analyzed 1 million pitches sent to journalists to better understand if email pitches [...]
Filed under: COMMUNIQUÉ PR, Email, Media, PUBLIC RELATIONS, Sources, Strategy, Writing
06May
Global Survey Reveals What Reporters Want
Cision released its 2021 Global State of the Media Report in mid-April. The report shares findings and insights from the company’s global survey of more than 2,700 journalists across 15 countries between Feb. 1, 2021 and March 1, 2021. The most recent report is once again full of interesting data points. Below are a few of the most compelling findings: [...]
Filed under: COMMUNIQUÉ PR, Education, Email, Execution, Media, Positioning, PUBLIC RELATIONS, Strategy
The Experts’ Guide to the Ever-Elusive Perfect Email
Since email went mainstream in the ‘90s, PR professionals everywhere have all labored toward the same goal: to write the perfect email. The good news is it appears we’re not the only ones on this communications odyssey. My LinkedIn newsfeed is often flooded with articles declaring with authoritative certainty that the secret to email nirvana is just a click away. [...]
Filed under: COMMUNIQUÉ PR, Planning, Positioning, PR trends, Strategy
Don’t Send That Pitch via Twitter or Facebook Just Yet
Jay Greene, of The Wall Street Journal; Nick Wingfield, reporter for The New York Times; and Mary Jo Foley, of ZDNet, made it clear earlier this month during their panel at the Geekwire Summit: Don’t pitch them via social media – they all prefer email. And they are not alone. According to a recent survey conducted by Adobe regarding U.S. [...]
Filed under: COMMUNIQUÉ PR, Media, Positioning, PR trends, Social media
The Art of the Pitch
Nine times out of 10 clients reach out to Communiqué PR (CPR) because they want their company or service featured in the news. Media outreach and placing stories is the bread and butter for most public relations agencies and is typically what businesses think about when assessing what a firm can do for them. Anyone who has ever worked with [...]
Filed under: COMMUNIQUÉ PR, Execution, Media, Planning, Positioning, PR trends, PUBLIC RELATIONS, Strategy
The Spam Stops Here
With the invention of email, reporters got the proverbial short end of the stick. They are targets of many organizations who want to share information that may be of interest to the reporters and their audiences. Unfortunately, this means that reporter inboxes are filled each day with mail that they need to sort through for the few, exciting nuggets that [...]
Filed under: COMMUNIQUÉ PR, Execution, Media, PUBLIC RELATIONS
Subject Lines That Are Sexy
Half of the battle of pitching is getting a reporter to open your email. Now-a-days like many industries reporters are doing more with less. That means less time available, they need the information fast and efficiently. Before coming to Communiqué PR, I was a reporter at a small TV station and managing my inbox was a challenge. It is not [...]
Filed under: COMMUNIQUÉ PR, Execution, Planning, Positioning, PUBLIC RELATIONS