eMarketer | Communiqué PR
Could Mobile Apps Be a Driving Force in Customer Engagement for SMBs?
Many people believe 2010 is the year of the mobile app. A recent report from analyst firm, Gartner states consumers will spend $6.2 billion in 2010 in mobile application stores. The increasing penetration of smartphones, coupled with the recent release of the Apple iPad is fueling additional buzz around mobile apps. It is interesting to note that, according to Gartner, [...]
Filed under: COMMUNIQUÉ PR
Encouraging Readers to Comment on Your Blog
Blogs touch tens of millions of people in the U.S. and this number continues to grow daily. In fact, according to an eMarketer report from 2009, approximately 96.6 million U.S. Internet users read a blog at least once a month, representing 48.5 percent of the Internet population. The same report predicts by 2013, this number will grow to 128.2 million, [...]
Filed under: PR trends, Social media
Twitter User Statistics
eMarketer recently released a report from Sysomos on the demographics and usage habits of Twitter users. Sysomos is the leading provider of social media analytics. According to the report titled "An In-Depth Look Inside the Twitter World," 72.5 percent of all Twitter users joined the service in the first five months of this year. Some of the other data revealed [...]
Filed under: PR trends, Social media
Are Podcasts Considered Mainstream Media?
According to a recent report by eMarketer, podcasts quickly becoming viable vehicles of communication in mainstream media. Podcasts were born as a result of blending social media with iPods as a vehicle for anyone to broadcast their opinions or discuss topics of interest. "The popularity of podcasts has created an environment in which increasing numbers of media companies are repurposing [...]
Filed under: Media, Social media