Engadget | Communiqué PR
gdgt: A Social Platform for Gadget Lovers
Attention all tech fans and gadget geeks! We’ve been playing around with a semi-new (launched a year ago) technology site developed by former Engadget editors Peter Rojas and Ryan Block called gdgt (or gadget). gdgt is a social platform that enables users to connect with the community through gadgets, and connect with your gadgets through the community. According to its [...]
Filed under: News, Social media, Tech Industry
First Gadget-Oriented Social Network Encourages Consumer Reviews
Since 2002, technology writer Peter Rojas has been developing Web site interfaces for the news and reviews of electronic gadgets. He has been involved with the creation of popular technology blogs such as Gizmodo and Engadget, and is now embarking on yet another start-up to change the way gearheads learn and communicate about electronics. Earlier this week, Rojas and his [...]
Filed under: Media, Social media
The Top 10 Most Influential Tech Bloggers
Many of our clients are in the technology industry, so we often work with tech bloggers. These bloggers have become increasingly influential as customers look online for advice before making big purchases. And while there are many important tech bloggers, a few stand out as the most influential. So without further ado, here is our list of the top 10 [...]
Filed under: Media, Social media, Tech Industry
The Joke Press Release – Is it Appropriate for April Fools’ Day?
A few years ago one of our clients approached us about developing and distributing an April Fools' Day "joke" press release. Clearly there are pros and cons to these types of announcements. A successful joke press release can garner significant attention and build dramatic awareness for a company. However, a joke release in poor taste can cause long-term damage to [...]
Filed under: PR trends