The power of public relations is not lost on Generation Z. It does, however, work differently. According to Forbes, this generation’s understanding of public relations is far more consumer-based and authenticity-focused. When a member of Gen Z hears the term PR, they think of product samples and brand merchandise rather than more traditional PR tools like earned media, storytelling and [...]
Transformations to the digital world and workplace are happening all the time and impact how we interact with our organizations daily. This shift has emphasized the need for collaborative tools, new communication techniques, increased security and maintenance of competency as team members span across various locations and business practices shift. Keeping up with the times is difficult enough on a [...]