ethics | Communiqué PR
19Aug
Honesty and Integrity in PR – Lessons from DuPont
I recently watched Dark Waters, which depicts the toxic chemical spills scandal that ultimately led to U.S. chemicals giant DuPont paying $671 million to settle more than 3,500 lawsuits in 2017. I had never heard of the scandal before watching the film, and learning more about it has consumed my free time since then. I highly recommend starting with this [...]
Filed under: COMMUNIQUÉ PR, Crisis Communications, INDUSTRY, Media, Positioning, PUBLIC RELATIONS, Reputation Management, Spirit, Strategy
16Jun
‘These are Fireable Offenses. They are Inexcusable.’ – Fox News Accused of Violating Ethical Standards
Photo by David Ryder as published by the Seattle Times. As a democracy, we rely on media to be informed and know what is going on around us. This weekend The Seattle Times exposed “Fox News published digitally altered and misleading photos on stories about Seattle’s Capitol Hill Autonomous Zone (CHAZ) in what photojournalism experts called a clear violation of [...]
Filed under: COMMUNIQUÉ PR, Execution, Media, Social media
Link Baiting: Effective or Not?
In the past two weeks several of our clients have asked us about link baiting, the practice of creating valuable content for one’s website that encourages people to link to it from other websites. This practice is popular with some companies and individuals because the quantity and quality of inbound links are two of the many metrics used by a [...]
Filed under: Reputation Management, Strategy