Forrester Research | Communiqué PR
Training Your Executives to Become Well-Versed in Social Media
I recently read an interesting interview in Mashable with Forrester Research’s CEO George Colony offering his perspective on why CEOs should be well versed in social media. While more and more companies and C-level executives are embracing social media as an effective tool to help meet business objectives, there’s a staggering amount of executives who are not actively engaging in [...]
Filed under: Social media
Mobidia Continues to Engage With Industry Analysts
Back in January 2009, we wrote a blog post about our experience working with Mobidia, a provider of data solutions, and raising awareness of the company with third-party influentials leading up to Mobile World Congress. In the past year, Mobidia has made significant progress and has executed more than 14 network lab and field trials with mobile operators in Europe, [...]
Filed under: Our Results, Positioning, Tech Industry
Interactive Marketing Proves More Effective Than Advertising
Forrester Research recently published its Five-Year Interactive Marketing Forecast report and shared information about its results with the readers of Advertising Age. In an article titled, "Advertising Will Change Forever," Josh Bernoff, an analyst with Forrester Research, explains how interactive marketing methods have proven more effective than traditional advertising. The report predicts that interactive marketing activities including social media, e-mail [...]
Filed under: Social media, Strategy
MySpace Announces It Will Lay Off 400 Employees
MySpace, the one-time leading social networking site owned by News Corporation, announced earlier this week it will lay off approximately 400 employees, or nearly 30 percent of its staff, in an effort to return to a "start-up culture." Owen Van Natta, CEO of MySpace and former Facebook executive, said in a statement that MySpace would cut its "bloated" staff levels [...]
Filed under: Social media
The Future of Social Media
With the onslaught of new social media technologies, many marketers are trying to look ahead and prepare for what's next. But given its rapid growth, how can we predict the future of social media? According to Forrester's Jeremiah Owyang, the first step is to look at the problems inherent in today's social mediums. By noting what's wrong today, we can [...]
Filed under: Social media