Crowdsourcing is an emerging trend in which tasks traditionally performed by internal or professional teams are outsourced to a crowd. The term coined by Wired magazine writer Jeff Howe, owes its genesis to the trend of leveraging the possibilities of mass collaboration brought on by the growth of Web 2.0 technologies to achieve business goals. This emerging trend is worth [...]
This week, Target plans to open a pop-up store in downtown Chicago, the first time the company has used one of its pop-up stores in the Midwest. For the uninitiated, a pop-up store is a temporary store that is open for a limited time - typically in a major city or mall - to create buzz around particular brand or [...]
