Generation Z | Communiqué PR
17May
Improving Mental Health Awareness in the Workplace
In recent years, mental health has become a significant concern globally. People are now more vocal about mental health, which reduces associated stigmas. However, the consequences of mental health struggles are often still not widely talked about in many workplaces. May is a great time to raise awareness of those living with mental health issues because it is Mental Health [...]
Filed under: Career, COMMUNIQUÉ PR, Diversity, Remote Work, Spirit, WORK
12May
Using PR to Appeal to Gen Z
The power of public relations is not lost on Generation Z. It does, however, work differently. According to Forbes, this generation’s understanding of public relations is far more consumer-based and authenticity-focused. When a member of Gen Z hears the term PR, they think of product samples and brand merchandise rather than more traditional PR tools like earned media, storytelling and [...]
Filed under: COMMUNIQUÉ PR, Execution, Media, Planning, PR trends, PUBLIC RELATIONS, Reputation Management, Social media, Strategy
Connecting with Generation Z
In the next several years, millions of people born in 1998 or later will reach adulthood. Commonly known as Generation Z, this cohort of nearly 70 million young Americans will comprise slightly more than 20 percent of the U.S. population. Like the generations before them, members of Gen Z have had unique life experiences that have shaped their perceptions, values [...]
Filed under: Consumer, Strategy, Tech Industry