Insights from Greg Hoffman’s “Emotion by Design: Creative Leadership Lessons from a Life at Nike” There is no corporate branding more recognizable than Nike’s. The iconic swoosh. “Just Do It.” The eye-catching orange boxes. For decades, Nike has led the way in innovative consumer marketing. Highlights include: Michael Jordan’s “Wings” poster, showcasing the superstar’s impressive wingspan Colin Kaepernick’s “Believe in [...]