In the world of professional services with today’s uncertain economic times, many people cringe at the thought of saying “no”, especially to a client or prospective client. However, there are times when saying no is exactly what needs to be said. So how does one say “no” effectively? Bud Caddell, strategy director for advertising agency Victors and Spoils, recently published [...]
Obtaining buy-in with key stakeholders is an important process of building a successful PR program. Building consensus ensures that everyone in the organization supports the PR activities and the approach you've chosen. Another reason that building consensus is important is that it provides the opportunity to obtain additional ideas and understand objections that may not have occurred to you. When [...]
A recent article on PR and start-ups in the Silicon Valley by Claire Cain Miller of the New York Times, reminds PR professionals that the media landscape continues to evolve and the role PR plays is crucial to helping clients navigate these new waters. Cain Miller recounts a recent brainstorming session she attended with publicist Brooke Hammerling with Brew Media [...]
