Hashtags | Communiqué PR
31Mar
Social Listening: Best Practices
Monitoring social media and listening to conversations about your brand, your competitors’ brands and critical issues facing your industry is important if you’re going to stay up to speed on trends. You may also glean information from these discussions that can be applied to your business to make it stronger. Given the importance of listening, I’ve decided to revisit some [...]
Filed under: COMMUNIQUÉ PR, Monitor and Measure, PR trends, PUBLIC RELATIONS, Reputation Management, Social media, Technology
31Aug
5 TikTok Tips Every Content Creator Should Follow in 2021
Over the years, TikTok has quickly become one of the leading social media apps in the world and currently has a staggering 689 million monthly users. For content creators, TikTok is a key platform to promote their work, products, personalities and ideas in creative ways to a global audience. However, the saturation of videos and accounts on TikTok means that [...]
Filed under: COMMUNIQUÉ PR, Consumer, PR trends, PUBLIC RELATIONS, Social media, Strategy, Tech Industry, Technology
Brands Use #TBT to Start Conversations
I recently wrote about “non-sexy” brands gaining popularity on social media. One of the ways they were doing this was by focusing on having conversations and interacting with their followers rather than simply fixing their [caption id="attachment_6356" align="alignright" width="300"] Image courtesy of @Wendy's[/caption] followers’ attention on product promotion. Ragan’s PR Daily has highlighted yet another secret to gain momentum on social [...]
Filed under: Positioning, Social media, Strategy
Social Media Replacing Traditional Media? Not so Fast, Says NASCAR
People who think they know me well are still stunned when they find out I am an auto-racing freak. I love NASCAR. I watch it most Sundays during the racing season and have since I lived in Virginia and followed Ricky Rudd’s no. 10 Tide car. (My family used Tide to wash our clothes. Ricky was from my home state. [...]
Filed under: COMMUNIQUÉ PR, INDUSTRY, PR trends, Social media
How to Choose the Best Twitter Hashtag
Many companies are now using Twitter to boost their brand awareness, connect with consumers and media, and to publicize announcements. By incorporating “hashtags” at the end of their tweets, companies can denote content that is relevant to a certain interest group. This makes it easy for interested users to find more information or join the conversation by searching for tweets [...]
Filed under: Planning, Social media, Strategy
Twitter vs. Iran
It's unlikely that the founders of Twitter ever imagined their social media site would become the vehicle for a political uprising. Or that it would have the capacity to replace traditional journalism and media resources. But that's exactly what Twitter has done. Within the last three weeks, Iranian protestors have used Twitter, YouTube and personal testimonies to provide a window [...]
Filed under: Monitor and Measure, Social media
How to Connect with Reporters and Influencers on Twitter
There's been a lot of discussion about the popularity of Twitter and its growth over the past year. Twitter's popularity has extended into the media with many high profile and prolific journalists (think CNN's Larry King, NBC News' David Gregory and Wall Street Journal's Walt Mossberg) using the micro-blogging site to interact with their readers and colleagues. Given this, we [...]
Filed under: Media, Social media