Health Care | Communiqué PR

Colleen Flynn/
05Oct

The Power of Reputation: How PR Shapes Public Trust in Healthcare Institutions

Trust is fundamental. It shapes decisions we make throughout our lives, and healthcare is no exception. Patients entrust their well-being to healthcare institutions and providers. However, the healthcare industry can be daunting and confusing for patients. That makes trust an invaluable currency to foster peace of mind and patient loyalty. A healthcare institution's reputation reflects its values, ethics, and commitment [...]
Filed under: Healthcare Industry, INDUSTRY, PUBLIC RELATIONS
Communiqué PR staff/

PR Lessons From the Healthcare.gov Launch

When the Obama administration launched its healthcare website on October 1st the President’s most prized project quickly turned into an unmanageable disaster. Healthcare.gov was riddled with technical problems that made it almost impossible to use, causing enormous public backlash. But there are a few valuable PR lessons to be learned from healthcare.gov’s disastrous rollout. Launching late is better than launching [...]
Filed under: COMMUNIQUÉ PR, Crisis Communications, PR trends, Tech Industry
Jennifer Gehrt/

The Golden Age of Op-Eds

Chas Edwards, publisher and chief revenue officer at Digg, believes “we are living in the golden age of op-eds, thanks to Twitter, Word Press and Facebook.” I agree with Chas that social media gives everyone a platform to share a point view, but what about traditional op-ed articles in newspapers? Are they dead or alive? This was a question a [...]
Filed under: PR trends, Social media
Communiqué PR staff/

The Gupta Influence

Last week Dr. Sanjay Gupta, one of the healthcare industry's brightest media stars, took himself out of the running for the position of surgeon general within President Barack Obama's administration. Dr. Gupta is best-known as CNN's chief medical correspondent, hosting the network's weekend health program "House Call" with Dr. Sanjay Gupta and making frequent appearances on the network's "American Morning," [...]
Filed under: Consumer, Media
Communiqué PR staff/

Health Care and the Economy – Communicating Social Issues During a Recession

A recent article in the Boston Globe examined how the economic climate is impacting healthcare. In the article, Reporter Lisa Wangsness cites a recent CNN poll that shows the economy as the most important issue currently facing the country, with healthcare coming in second. Despite the poll, Lisa states, "Many health policy specialists and political strategists say the two issues [...]
Filed under: Consumer, Media, Planning, Positioning, Strategy