Every once in a while, I run into a senior executive or manager who has a bias about public relations and marketing professionals. Because PR or marcom professionals may lack specific in-depth industry or technical expertise, this person believes, PR professionals cannot possibly be as knowledgeable and therefore will not be as effective in telling the company’s story. “Bias is [...]
I just finished reading “How We Got to Now” and loved the book. It is informative and inspiring, and generated many ideas that may be applicable for my business and clients. The book looks at the “hummingbird effect” on innovation and how it shaped the modern world. For those who have not read it, let me elucidate. In his introduction, [...]
