human error | Communiqué PR
19Aug
Honesty and Integrity in PR – Lessons from DuPont
I recently watched Dark Waters, which depicts the toxic chemical spills scandal that ultimately led to U.S. chemicals giant DuPont paying $671 million to settle more than 3,500 lawsuits in 2017. I had never heard of the scandal before watching the film, and learning more about it has consumed my free time since then. I highly recommend starting with this [...]
Filed under: COMMUNIQUÉ PR, Crisis Communications, INDUSTRY, Media, Positioning, PUBLIC RELATIONS, Reputation Management, Spirit, Strategy
The Power of Being Wrong & Making Mistakes
On my way to lunch in early December, I happened to catch Kathryn Schulz on KUOW’s The Conversation talking about her new book, Being Wrong: Adventures in the Margin and Error, and the value of being wrong and making mistakes. It caught my ear because in public relations, we strive to be mistake-free. In addition to being compelling, our PR [...]
Filed under: COMMUNIQUÉ PR