For PR professionals, identifying targets, aiming messaging, and directing distribution towards a particular audience is well within the skillset, but one key element of the content usually lands outside of the PR department – imagery. Visuals, graphics and videos tend to be under the purview of the marketing, product or advertising team. Understandably, these visual assets are often created to [...]
I often wonder if the founding fathers of photography ever envisioned that imagery would be adopted on such a massive scale as it is in media today. Images are no longer reserved for use by marketers in product packaging and advertising campaigns or for use by the top-tier media outlets. Today, both still images and video surround us across all [...]