No organization ever expects to find itself amid a public relations crisis. However, the unfortunate reality is that unforeseen crises do happen, even to the best of us. And these crises can be most crippling when there’s no management plan in place. Even worse than combatting a crisis is doing so while caught flat-footed on your response, which can result [...]
The overarching goal of a public relations team is to provide strategic support for a company and its products and ensure the highest quality of communications to foster a positive public perception of the company. When organizing a PR team, there are many factors to consider. There is no right or wrong organizational structure for a PR team. PR teams [...]