Influencer Engagement | Communiqué PR
25Jul
Navigating B2B Influencer Marketing
One of the most significant strategic shifts in modern marketing has been the rise of influencer marketing. This tactic is often associated with consumer brands, but it’s making headway in the B2B sector. The marketing power of influencers lies in their ability to build trust, enhance brand credibility and drive engagement among a highly targeted audience. In this blog, I [...]
Filed under: Media, PR trends, PUBLIC RELATIONS
To Market Big, Think Small
Forbes has labeled 2017 “The Year of the Influencer,” and they might be on to something. The idea of an influencer in itself is not particularly new or revolutionary – brands have been using celebrities to promote their products for decades – but the landscape of influencer marketing has drastically changed over the last few years. Thanks to the rise [...]
Filed under: COMMUNIQUÉ PR
Cision’s Five Truths of Modern Media Targeting
If you subscribe to HARO (Help a Reporter Out) queries, you’re likely familiar with the format of these email alerts. If you are not, welcome to the world of HARO – a great database for journalists and PR professionals with a number of sources for upcoming stories and opportunities to secure media coverage for clients. HARO emails are sent several times [...]
Filed under: COMMUNIQUÉ PR, Planning, Positioning, PR trends, Strategy
How to Build a Successful Influencer Relations Program
As blogging and social media continue to grow while the traditional media landscape shrinks, the buzz about influencer relations has been getting progressively louder in the PR world. So what is influencer relations? Also referred to as influencer marketing, it is an approach that focuses on building relationships with opinion leaders who could become natural brand advocates. For example, Oprah [...]
Filed under: COMMUNIQUÉ PR, PR trends