Influencer Relationships | Communiqué PR
18Apr
How Influencers Have Changed PR Strategies
The rise of social media has revolutionized how we interact with brands. As a result, influencers are playing an increasingly important role in public relations strategies. Below we will explore their impact on PR, the difference between business-to-business (B2B) and business-to-customer (B2C) influencer marketing, and how brands and customers respond to influencers. How Influencers Affect PR Strategies Influencers have become [...]
Filed under: Media, PUBLIC RELATIONS, Social media
12May
Using PR to Appeal to Gen Z
The power of public relations is not lost on Generation Z. It does, however, work differently. According to Forbes, this generation’s understanding of public relations is far more consumer-based and authenticity-focused. When a member of Gen Z hears the term PR, they think of product samples and brand merchandise rather than more traditional PR tools like earned media, storytelling and [...]
Filed under: COMMUNIQUÉ PR, Execution, Media, Planning, PR trends, PUBLIC RELATIONS, Reputation Management, Social media, Strategy
16Nov
Succeeding in Business Development & Networking
As individuals advance in their PR agency careers, they are often given new roles and responsibilities around business development. Senior account executives, account managers, account directors and vice presidents may all play a role in winning new business, whether it’s leading the development of the presentation, participating in a new business meeting, or assisting with research. Having well-developed skills in [...]
Filed under: Collaboration, COMMUNIQUÉ PR, Execution, Experience, Leadership, Planning, PUBLIC RELATIONS, Strategy, WORK
To Market Big, Think Small
Forbes has labeled 2017 “The Year of the Influencer,” and they might be on to something. The idea of an influencer in itself is not particularly new or revolutionary – brands have been using celebrities to promote their products for decades – but the landscape of influencer marketing has drastically changed over the last few years. Thanks to the rise [...]
Filed under: COMMUNIQUÉ PR
Cision’s Five Truths of Modern Media Targeting
If you subscribe to HARO (Help a Reporter Out) queries, you’re likely familiar with the format of these email alerts. If you are not, welcome to the world of HARO – a great database for journalists and PR professionals with a number of sources for upcoming stories and opportunities to secure media coverage for clients. HARO emails are sent several times [...]
Filed under: COMMUNIQUÉ PR, Planning, Positioning, PR trends, Strategy
How to Build a Successful Influencer Relations Program
As blogging and social media continue to grow while the traditional media landscape shrinks, the buzz about influencer relations has been getting progressively louder in the PR world. So what is influencer relations? Also referred to as influencer marketing, it is an approach that focuses on building relationships with opinion leaders who could become natural brand advocates. For example, Oprah [...]
Filed under: COMMUNIQUÉ PR, PR trends