Let’s just get the cat out of the bag. For most company executives or spokespeople, speaking with media can be a daunting task – no matter how seasoned you are. As soon as you receive the request for an interview, your mind may race wondering what will you say? What if the reporter asks a tough question? What if I [...]
A recent interview on Hardball provided a painful reminder on how important it is to prepare for a press interview. Texas state senator, Kirk Watson, was interviewed by Chris Matthews regarding his support for presidential candidate Sen. Barack Obama. When asked repeatedly to highlight some of Sen. Obama's legislative accomplishments, Watson tried unsuccessfully to bridge away from the question, but [...]
