iPad | Communiqué PR
Weaving Together Moving Parts: OmniPlan for iPad Launch
Executing on a successful launch requires careful planning and integrating a lot of moving parts. By leveraging a variety of platforms and creating a rolling thunder type of buzz, a product launch will likely make more of a splash than simply distributing a press release. Recently, we partnered with the Omni Group to launch OmniPlan for iPad, the last of [...]
Filed under: COMMUNIQUÉ PR, Execution, INDUSTRY, Planning, Positioning, Strategy, Tech Industry
Macworld Innovates to Embrace iOS
Last week, I had the opportunity to attend Macworld|iWorld 2012 on behalf our client the Omni Group, a leading developer of productivity applications made exclusively for Mac OS X, iPhone and iPad. There was much to see during the show from gymnasts jumping on trampolines to showcase Polk Audio’s UltraFit sports headphones to the Silent Frisco dance party. And I [...]
Filed under: Execution, Media, Planning, Strategy, Tech Industry
Want to Boost Productivity? There’s an App for That
You know the old adage, too much to do, too little time. Between driving the kids to school and activities, running errands and keeping up with a demanding workload, many Americans are running on fumes trying to keep up. The rise of mobile phones has certainly helped make getting things done on the run easier, but what about simplifying common [...]
Filed under: Consumer, Our Results, Planning, Strategy, Tech Industry
What Image Would You Choose?
I often wonder if the founding fathers of photography ever envisioned that imagery would be adopted on such a massive scale as it is in media today. Images are no longer reserved for use by marketers in product packaging and advertising campaigns or for use by the top-tier media outlets. Today, both still images and video surround us across all [...]
Filed under: Branding, Consumer, Media, Planning, Strategy
Could Mobile Apps Be a Driving Force in Customer Engagement for SMBs?
Many people believe 2010 is the year of the mobile app. A recent report from analyst firm, Gartner states consumers will spend $6.2 billion in 2010 in mobile application stores. The increasing penetration of smartphones, coupled with the recent release of the Apple iPad is fueling additional buzz around mobile apps. It is interesting to note that, according to Gartner, [...]
Filed under: COMMUNIQUÉ PR