We are all aware that the world of media is constantly changing and that it can sometimes be challenging to keep up with the latest innovative tools and resources available to us as PR professionals. We continue to work at lightning speed to not only meet our clients’ objectives but also the accelerated deadlines with which our media contacts are [...]
A company website can be a vital tool to educate and engage current and potential customers. Customers’ first brush with a business often comes through a search on the Internet. According to data from analyst firm iProspect, “62 percent of search engine users click on results within the first page of search results and 36 percent believe that companies whose [...]
