After my experience trying Starbucks VIA, I was curious to see what other people think about the company's instant coffee so I did an informal e-mail poll. I posted a query on Peter Shankman's HARO to see what other consumers think of the new brew. We have successfully used this tactic before to secure customer testimonials and expert opinions on [...]
One of the very first things I do every morning is check Facebook, Twitter, read the news and drink coffee. It is a relatively peaceful morning ritual - except when my beloved dog Scout wants to play. The other morning while checking Twitter, I noticed that the word "Starbucks" was trending on the site. I was immediately intrigued. I wondered [...]
