iTunes | Communiqué PR
Social Media Contests Have the Power to Drive Massive Awareness and Engagement
We all know about the benefits that social media provides both consumer and business-to-business (B2B) companies. It can help raise visibility of a company, provide a powerful channel to engage with target audiences and can help create brand loyalty. But what if you’re a new company or an organization just starting to build a presence via social networks? How do [...]
Filed under: COMMUNIQUÉ PR, News, Social media, Strategic Public Relations book
iTunes New Pricing Model – Is it Working?
Back in April, we blogged about Apple's move to eliminate the "one price fits all" model for its iTunes digital media store, opting to shift to a three-tiered pricing model. While this news was met with some trepidation by media, music labels and consumers, a new article from Billboard's Antony Bruno and Glenn Peoples suggests that Apple's variable pricing approach [...]
Filed under: Business to Business, Execution, Media, Our Results, Social media, Tech Industry
Apple iTunes Rocks the Digital Music Industry
Today Apple officially launched its new three-tiered pricing system for its iTunes digital music store and eliminated the "one price fits all" model. Back in January, the company announced it would implement a new variable pricing structure in which songs would be offered at one of three pricing tiers: 69 cents, 99 cents and $1.29. News of the new pricing [...]
Filed under: Business to Business, Tech Industry