jeanine dellinger | Communiqué PR
Why the “New Twitter” May Have Missed the Mark for Businesses
By now, most people are aware that Twitter is currently rolling out several new features, which have now been dubbed the “new Twitter.” Personally, I’m still among the unlucky few who still don’t have the new updates (Twitter is slowly rolling them out to everyone) – despite the fact that I run four Twitter accounts for various clients and personal [...]
Filed under: Business to Business, Consumer, Media, Social media, Tech Industry
Politics & Marketing Strategies – Same Game, Different Name
On Wednesday, I was lucky enough to get to attend a talk given by David Plouffe, President Obama’s political campaign manager and author of “The Audacity to Win.” As the visionary genius behind one of the most game-changing political campaigns in the history of this country, I went hoping to gather some tips for running a successful campaign that would [...]
Filed under: Consumer, Media, Social media, Tech Industry
Maximize the Value of Your RSS Reader
In an industry like ours, where we read tons and tons of articles on a daily basis, the necessity of an RSS reader outranks many other tools in our arsenal. Each morning, I start my day by opening up my reader and sifting through the many articles hoping to identify industry trends and news that are relevant to my clients. [...]
Filed under: Consumer, Media, Tech Industry
Are Product Reviews Still Relevant?
Prior to the arrival of mass blogging platforms, such as Wordpress, Tumblr & Blogger, product reviews were the bread and butter of a new or updated product’s world debut. PR pros would enlist key reviewers from the most influential publications to honor an embargo, and in return, receive shiny new hardware or a snazzy software package to test drive before [...]
Filed under: Business to Business, Consumer, Media, Planning