JetBlue | Communiqué PR
Advantages of Making Every Employee a Brand Marketer
In business, there seems to be a common theme—companies are continually looking for new ways to attract customers and differentiate themselves from competitors, all while trying to lower expenses. Though valid and often the recipe for success in a business, finding and implementing those methods can be tricky on a day-to-day, cost-effective manner. I recently read an article in AdAge [...]
Filed under: Branding, Strategy
Tweeting as a Brand: Do’s, Don’ts and Companies Worth Learning From
For many businesses today, creating a Twitter account is an imperative. According to Media Bistro.com, there are more than 300 million user accounts, so it’s not surprising that Twitter is an increasingly critical communication platform to drive sales, manage customer service and directly engage with consumers while presenting an open, authentic form of communication with your target audience. However, establishing [...]
Filed under: Consumer, Execution, Monitor and Measure, Reputation Management, Social media
Major Brands Learn to Embrace Twitter
Twitter is growing at breakneck speed, and major brands can no longer afford to ignore it. According to social media guide Mashable.com, Twitter grew an astounding 752 percent in 2008. And according to market tracker Hitwise, traffic to Twitter went up 43 percent after Oprah joined Twitter on her show. For comparison, Facebook grew about 85.7 percent in 2008. Two [...]
Filed under: Social media