Forrester Research recently published its Five-Year Interactive Marketing Forecast report and shared information about its results with the readers of Advertising Age. In an article titled, "Advertising Will Change Forever," Josh Bernoff, an analyst with Forrester Research, explains how interactive marketing methods have proven more effective than traditional advertising. The report predicts that interactive marketing activities including social media, e-mail [...]
MySpace, the one-time leading social networking site owned by News Corporation, announced earlier this week it will lay off approximately 400 employees, or nearly 30 percent of its staff, in an effort to return to a "start-up culture." Owen Van Natta, CEO of MySpace and former Facebook executive, said in a statement that MySpace would cut its "bloated" staff levels [...]
