Differentiating your company and its products and services from the competition can be critical to the success of your business. Consider wireless service providers. AT&T Wireless, Verizon, T-Mobile and Sprint work hard to differentiate their service based on price, network coverage and their selection of phones. As you work to thoroughly analyze your competitors’ product and key messages, and develop [...]
Bing, Microsoft's new search engine which officially launched on June 3, is making headlines yet again as the company "dips its toes into a hot new area of real-time search." The company revealed on July 1 it will include the latest Twitter updates from popular users such as actor Ashton Kutcher, technology journalist Kara Swisher, search analyst Danny Sullivan and [...]
