Macworld | Communiqué PR
Macworld Innovates to Embrace iOS
Last week, I had the opportunity to attend Macworld|iWorld 2012 on behalf our client the Omni Group, a leading developer of productivity applications made exclusively for Mac OS X, iPhone and iPad. There was much to see during the show from gymnasts jumping on trampolines to showcase Polk Audio’s UltraFit sports headphones to the Silent Frisco dance party. And I [...]
Filed under: Execution, Media, Planning, Strategy, Tech Industry
Want to Boost Productivity? There’s an App for That
You know the old adage, too much to do, too little time. Between driving the kids to school and activities, running errands and keeping up with a demanding workload, many Americans are running on fumes trying to keep up. The rise of mobile phones has certainly helped make getting things done on the run easier, but what about simplifying common [...]
Filed under: Consumer, Our Results, Planning, Strategy, Tech Industry
Macworld Remains Strong Without Apple
Last week, I had the opportunity to attend Macworld 2011 in San Francisco with one of our newest clients, the Omni Group. Given this was only the second year the conference was held without Apple, there was much speculation and discussion on whether the show would be as exciting and well attended as in years past with Apple’s presence. Well [...]
Filed under: Consumer, Execution, Media, Our Results
Facebook Provides Increased Competition for News Media
Facebook is becoming the first stop for many people when they want to learn about the latest news in their community. Individuals are reporting on the events in their communities with photos and personal commentary, making Facebook an excellent source for local happenings and news. We witnessed this phenomenon first hand in Seattle when individuals reported on the weather conditions [...]
Filed under: Social media