A recent Forbes column caught my interest about the “devolution” of public relations given the rise of content marketing and self-published content by companies and entrepreneurs looking to promote themselves. Former journalist and PR agency owner Robert Wynne comments that the shift toward free content online – coupled with the decline of print publication subscriptions and falling ad rates – [...]
Digital or print? In the PR world, it’s a question we hear all the time. As outlets increasingly turn digital and audiences go mobile, many in the industry wonder whether print coverage—the onetime king of earned media—still carries the same weight, or if their interests would be better met with a digital-first approach. And what about other media formats, like [...]
I recently participated in a webinar hosted by PRWeek surrounding the new rules of media relations. We all know that the media landscape has changed with publications shutting down or moving to online formats. But interestingly, the rise of social media, namely Twitter, has really changed the playing field in how media source their content for stories and interact with [...]
Twitter, a microblogging and social media site, is continuing to gain popularity thanks to its open design and dedicated followers. A recent survey from Compete.com found that Twitter is the third largest social media site in the country when measured by total page views, and although it only has about six million unique visitors, it garners approximately 54 million views [...]