Chief marketing officers (CMOs) have, on average, the shortest tenure in the c-suite. In 2022, the average CMO at a top 100 U.S. advertiser had been in that role for just over three years. This creates high-pressure, stressful environments. Marketing and communication teams often face changing business landscapes, the pressure to hit difficult metrics, and resource constraints. To ease pressure, [...]
In today’s fast-paced, competitive business world, an emphasis is often put on earnings, return on investment (ROI), and the like. Many would argue that cash is a necessity and corporate culture a nicety. But what if culture and character not only improved morale, but also trickled down to earnings? I recently read Fred Kiel’s “Return on Character” and found his [...]