In our constantly evolving world of technology, emerging platforms and, as a result, changes to how news and entertainment is consumed, have become the norm. Accordingly, PR and communications professionals are challenged with keeping pace and updating strategies to align with new media platforms. Cision’s recent State of the Media 2016 Report takes a look at media trends, a crucial [...]
It’s that time of the year again! With 2015 now behind us, public relations professionals around the world are asking themselves, what’s next for 2016? Will developing creative, engaging content continue to rule the roost? How will social media communications evolve in the new year? And what are the things PR folks should be thinking about as they begin planning [...]
Creating meaningful content that perfectly displays your industry thought leadership can be an arduous process. So when you come up with something brilliant, why not utilize it to its full potential? Repurposing can extend the life of your content and boost the number of people who see it. As Frank Strong points out in his PR Daily article on repurposing, [...]
One of our clients recently created an infographic presenting data around the end-of-life support for Windows XP. It included a lot of nitty-gritty technical data that would typically make a reader’s eyes glaze over. But when the data was presented in a bold, brightly colored infographic it transformed into interesting factoids that caught our attention – as well as the [...]
The Communiqué PR team publishes new content on our blog several times a week. We strive to provide our readers with valuable information, analysis and tips relevant to today’s communicators and executives. Given the amount of information we all receive daily, we recognize you may not read each and every blog post. So we thought it might be valuable to [...]
Making predictions and preparing for the future requires reflecting on the past. What changes happened in 2010 that will impact PR professionals in 2011? I recently made the transition from journalism into PR. During the four years I spent as a reporter, I watched the industry transform with a surge in social media and web-based news. Viewers devour news they [...]