Recent data from Nielson Online reveals MSNBC.com attracts more unique visitors than both Yahoo! News and CNN.com (http://www.msnbc.msn.com/id/28268304/). With more than 41.8 million unique visitors in November alone, MSNBC.com is a powerful online outlet to target when looking to reach a broad consumer audience. Given this outlet's significant reach and credibility with consumers, there is intense competition for coverage among [...]
The impact of story telling can lead to greater exposure for your company. Stories have the ability to arouse a reader's emotions. Creating an emotional connection is extremely powerful since readers are then more likely to not only remember the story but share it with others. It's public relations' job to lend expertise that creates, shapes and helps place effective [...]
