newsletters | Communiqué PR
29Sep
Newsletter 101: Tips for Launching a Customer Newsletter, Best Practices & Metrics to Track
Today’s consumers are inundated with digital marketing at every turn. Increasing customer engagement and breaking through the noise can be a difficult feat for companies to achieve. Luckily, email marketing is still an effective strategy. According to McKinsey, email is the most cost-efficient digital marketing channel and is 40 times more effective for gaining new customers than social media. In [...]
Filed under: Collaboration, COMMUNIQUÉ PR, Email, PUBLIC RELATIONS, Strategy, WORK
29Mar
Why Internal Communications Shouldn’t be an Afterthought
As public relations professionals, we are often focused on the external communication strategies for our clients, managing media opportunities, developing press releases and positioning executives as thought leaders. All of this is designed to reach their target audiences with key messages, but a critical cadre that should not be overlooked is an organizations’ own internal audience. Beyond policy updates and [...]
Filed under: Collaboration, COMMUNIQUÉ PR, Email, Execution, Monitor and Measure, PR trends, PUBLIC RELATIONS, Reputation Management, Spirit, Strategy
25Jan
Publication Spotlight: National Law Review
Our “Publication Spotlight” series showcases media outlets that resonate with our current and future clients. This week’s spotlight is on the National Law Review, a free-to-use, no log-in database of curated legal and business articles, news, and analysis, established in 1888. Below is an overview of the National Law Review and a summary of my research as of Jan. 24, [...]
Filed under: Business to Business, COMMUNIQUÉ PR, INDUSTRY, Media, PUBLIC RELATIONS, Sources, Strategy
06Jan
Publication Spotlight: TechRepublic
Our series, “Publication Spotlight,” covers various publications of interest to our clients. For these spotlights, we conduct research and develop a brief Q&A sharing details about the outlet and some of its core offerings. The post below is an overview of TechRepublic and a summary of my research as of Jan. 4, 2022. Q: How long has the publication been around? [...]
Filed under: Business to Business, COMMUNIQUÉ PR, INDUSTRY, Media, PUBLIC RELATIONS, Tech Industry, Technology
Email Overload: How to Cope and Regain Control
Managing your work day, from task lists to time management to email, is all a personal preference. Everyone has their own style and it is essential to find what works best for you to work most efficiently. I recently looked at my inbox and realized that it was distracting me -- I wasn’t being as efficient as possible because I [...]
Filed under: Planning, Strategy, Tech Industry