Newspaper | Communiqué PR
News Consumption Continues to Evolve Among Americans
The Pew Research Center for the People & the Press released a new report yesterday about how Americans get news. I was not surprised to see the percentage of Americans that “read a newspaper” and “listened to radio news” declined during the past 10 years. Similarly, the fact that a third of Americans indicated that they “went online for news” [...]
Filed under: Consumer, Media, Tech Industry
The Fate of Daily Newspapers . . . Sinking or Swimming?
It's evident that the current economic downturn as well as the changing media landscape has dramatically affected daily newspapers - this can be seen in the closure of many newspapers across the country as well as many cost-cutting measures such as layoffs. A report from the Inland Press Association states that print dailies have "seen an erosion of revenue and [...]
Filed under: Media
The Fate of Free Papers
This economic downturn has hit the newspaper industry hard, and free papers have taken the biggest blow. In a June 7, 2009 New York Times article on the subject, Eric Pfanner describes the plight of the free newspaper. He writes, "They rely entirely on advertising, which is more volatile than revenue from newsstand sales and subscriptions." Unlike their paid counterparts, [...]
Filed under: Media
RCR Wireless Becomes the Latest Victim of the Economic Downturn
Today, RCR Wireless, one of the most well respected mobile and wireless publications in the industry announced it would cease publication of its print and online entities after 25 years. RCR Wireless is one of several publications who have recently made the decision to close down due to the current economic climate. A few weeks ago, the Rocky Mountain News [...]
Filed under: Media, Tech Industry
When to Engage Editorial Boards
An editorial board is a group of people, usually at a print publication, who set the tone and direction of the newspaper or magazine. They are chartered with preparing the paper's editorials and they determine what the publication will say on a range of issues as well as dictate which issues or political candidates the publication will endorse. At a [...]
Filed under: Media, Planning, Strategy