The power of public relations is not lost on Generation Z. It does, however, work differently. According to Forbes, this generation’s understanding of public relations is far more consumer-based and authenticity-focused. When a member of Gen Z hears the term PR, they think of product samples and brand merchandise rather than more traditional PR tools like earned media, storytelling and [...]
Warren Buffett once said, “It takes 20 years to build a reputation and five minutes to ruin it.” In today’s world, a reputation could probably be ruined in far less time than that. As the popularity and usage of social media and review websites grow, it is likely that users will post their experiences with a brand, whether positive or [...]
More and more consumers are making decisions based on reviews from online sites like Angie’s List and Yelp. In a perfect world, every customer would be a happy customer. Unfortunately, it is usually the disgruntled customer who chooses to leave a nasty review that can leave a brand feeling tarnished. In fact, eight out of ten consumers change their mind [...]