personal brand | Communiqué PR
Tweet Your Way to Success
Twitter recently posted its second-quarter earnings. While the company’s revenue exceeded expectations, it reported not feeling fully satisfied with the amount of user-growth. I found this to be shocking considering Twitter is the largest platform for third-party content with the number of tweets averaging around 500 hundred each day from over 300 million users. Twitter is such a unique form [...]
Filed under: Branding, COMMUNIQUÉ PR, Monitor and Measure, PUBLIC RELATIONS, Social media, Strategy, Tech Industry
Branding the Most Important Product: You
Recently, Mashable pulled together a group of brand experts to conduct a Twitter chat focused on strengthening your personal brand. A full summary of the questions and answers posed by @mashbusiness can be found here. After my own review of the feedback from the experts, I came to three overarching ideas that can stand as the building blocks for creating [...]
Filed under: Branding, COMMUNIQUÉ PR, Execution, Monitor and Measure, News, Planning, Positioning, PUBLIC RELATIONS, Reputation Management, Strategy
Swinging for the Fences: A New Platform in the Sports Media Landscape
Just two days after his retirement from professional baseball, New York Yankees legend Derek Jeter made perhaps the biggest media splash of his 20-year career by launching The Players’ Tribune, an online media outlet that allows athletes to publish first-person articles on the topics of their choice. Several heavy hitters have contributed articles in the first four weeks following the [...]
Filed under: Media
Making Use of LinkedIn Applications
Here at Communiqué PR, we are huge fans of LinkedIn. Although not an end-all resource, it is hugely helpful for recruiting, staying up to date with contacts, and maintaining your personal and business’ online brand. LinkedIn is most effective when updated frequently, as it is an easy tool that lets colleagues know what you are up to—and the more accurate [...]
Filed under: INDUSTRY, PUBLIC RELATIONS, Reputation Management, Social media