personal branding | Communiqué PR
Leverage Your Personal Brand and Build Your Corporate Connection
A personal brand is the story people think of when they hear your name. What are you known and remembered for? If you’re a top executive and hope to be a thought leader in your industry, building a personal brand is imperative in this day and age, as surveys reveal declining trust of corporate brands. Recent survey by PricewaterhouseCoopers found [...]
Filed under: Branding, COMMUNIQUÉ PR, Positioning, PR trends, Reputation Management, Social media, Strategy, Tech Industry
Hello From the Other Side: What Adele Can Teach Us About PR
I’ll admit it. I’m a sucker for pretty much anything Adele does. So when Inc. Magazine recently ran a column about “6 Great Business Lessons from Adele’s Branding Strategy,” you know I was all over it. I’d like to think that almost everyone can learn something from Adele and that includes PR and communications professionals. Since we only have a [...]
Filed under: COMMUNIQUÉ PR, Execution, Planning, PR trends, Social media, Strategy, Tech Industry
Making Use of LinkedIn Applications
Here at Communiqué PR, we are huge fans of LinkedIn. Although not an end-all resource, it is hugely helpful for recruiting, staying up to date with contacts, and maintaining your personal and business’ online brand. LinkedIn is most effective when updated frequently, as it is an easy tool that lets colleagues know what you are up to—and the more accurate [...]
Filed under: INDUSTRY, PUBLIC RELATIONS, Reputation Management, Social media
Three Guidelines to Establish Your Personal Brand
As PR pros, we’re invariably asked by clients to help them establish, protect and/or enhance their brands, but how often do we pause to ensure our personal brands receive the same treatment? Personal brands can help garner new business, pique the interest of new talent for recruiting purposes and even land you a new job. I recently read an [...]
Filed under: Branding, COMMUNIQUÉ PR, Consumer
Making the Most of Your Email Signature
When was the last time you gave thought to your email signature? The other day I was searching for a specific email from a colleague to find an attached document. After sorting my emails by attachments, I quickly realized that every email from that individual showed as one with an attachment as he included an image in his email signature. [...]
Filed under: Branding, Reputation Management, Tech Industry
Why Style Matters
Whenever a client has a photo-shoot for new headshots, we invariably are asked about attire and to provide counsel on what he or she should wear. It is a fair and smart question because what one wears conveys a lot about personality and individual brand. Given these questions from clients, I was eager to read Kate Betts’ book, Everyday Icon: [...]
Filed under: Branding, Consumer, Media, Reputation Management