For PR professionals, identifying targets, aiming messaging, and directing distribution towards a particular audience is well within the skillset, but one key element of the content usually lands outside of the PR department – imagery. Visuals, graphics and videos tend to be under the purview of the marketing, product or advertising team. Understandably, these visual assets are often created to [...]
As many marketers and PR professionals know, the right images are often essential to build correct brand awareness with consumers or key business decision makers. However, the cost of custom photography can be prohibitive - especially when a brand manager has to travel to a location to manage the composition and direction of a photo shoot. Consider Starwood Hotels & [...]