Pitching best practices | Communiqué PR
12Jan
The Process and Impact of Proactive Pitching
Proactive pitching can be a powerful way to get media coverage for your company, even when there is no major news to announce. By finding the right angle and tailoring it to specific reporters, PR professionals can increase their chances of getting coverage. For example, by highlighting a perspective on an industry trend or sharing information about company milestones, you [...]
Filed under: COMMUNIQUÉ PR, Education, Planning, PUBLIC RELATIONS, Sources, Strategy
17Aug
Less Than 10% of Pitches Result in Coverage—How to Develop an Effective Pitch and Build Relationships
Most, if not all, PR professionals are often left wondering if their pitch was opened and what the targeted reporters thought of it. Well, now we have some insight into whether or not journalists are opening email pitches or filing them away. Recently, a report by Propel analyzed 1 million pitches sent to journalists to better understand if email pitches [...]
Filed under: COMMUNIQUÉ PR, Email, Media, PUBLIC RELATIONS, Sources, Strategy, Writing
07Jan
Back to the Basics – Pitches
For public relations professionals, there’s no better rush of excitement than seeing a client appear in a news story. One way to get coverage for clients is to develop and distribute a proactive pitch, which is a great way to secure interest from journalists in the absence of hard news. Pitches succinctly share a story idea or angle that could [...]
Filed under: COMMUNIQUÉ PR, Media, Positioning, PR trends, PUBLIC RELATIONS, Strategy
05Jan
PR Best Practices to Avoid Rookie Mistakes
Starting a new career out of college is often a steep learning curve. While traditional classroom instruction teaches valuable critical thinking, group work, research and writing skills, on-the-job skills can typically only really be learned at work. As someone who is a somewhat recent college graduate, I’ve experienced this trend firsthand. I’ve made my fair share of rookie mistakes and [...]
Filed under: COMMUNIQUÉ PR, Execution, Media, PR trends, Strategy
30Jun
Pitching on Fridays – Does it Actually Work?
Traditionally, the common best practice among PR professionals suggests that Friday is the worst day to pitch media. Journalists have one foot out the door into the weekend and are likely catching up on the remaining deliverables for the work week. However, data released by Propel Media in its Media Engagement Barometer report tells a different story. Surprisingly, Friday is [...]
Filed under: COMMUNIQUÉ PR, Execution, Planning, PR trends, Strategy
5 Biggest Surprises of Business Wire’s Media Blueprint 2016 Media Survey Results
Ever wonder what the best day of the week is to pitch media or if you’re pitching at the best time of day? Whether you’re just starting out in PR or you’re a seasoned professional, chances are you’ve found yourself asking the same questions and wishing for a bit more insight. Fortunately for us, Business Wire recently released its annual [...]
Filed under: COMMUNIQUÉ PR, Planning, PR trends, Strategy, Tech Industry